Limescale damage
Costs a hard-water home £400-600 a year. From higher energy bills, repairs, and boilers and appliances that wear out early.
The PuraVero PureLine removes chlorine, microplastics, PFAS and protects against limescale for every tap in your home.
Starting from £900
Designed and assembled in Britain.
Built from components sourced from the world's leading filtration manufacturers in the United States and Germany.
Your water is legally compliant. But ‘legal’ doesn’t mean optimal for your home, your skin or your family.
Costs a hard-water home £400-600 a year. From higher energy bills, repairs, and boilers and appliances that wear out early.
Chlorine strips your skin and hair of their natural oils every time you shower, leaving skin tight and dry and hair dull and lifeless.
Chlorine and the by-products it forms leave a swimming-pool note in every glass of water, every kettle and every cup of tea you make.
PFAS ‘forever chemicals’ and microplastics slip through: not regulated, not routinely tested, and not reported by UK water companies.
The PureLine filters the water at every tap in your home, and protects against limescale.

Removes chlorine, PFAS, microplastics, heavy metals and chemicals from your water. Better tasting. Safer for your family.

Protects your boiler, hot water system and appliances from the hard scale that pushes up energy bills and repair costs. Healthy minerals stay in.
Clean Filtered Water From Every Tap
One installation. Every outlet in your home benefits.
Kitchen tap filters and shower head filters only protect one outlet. And they don’t last.
Chlorine removal
PFAS removal
Limescale protection
Covers every tap
Covers showers
Filter lifespan
Upkeep for a family of 4
Higher grade filtration. Every tap protected. Lasts up to 12 months, not 12 weeks.
Shop NowWater passes through a multi-stage filtration system. Each layer targets specific contaminants and impurities. The result is healthier water throughout your home.
Removes what shouldn't be in your water: chlorine, PFAS, VOCs, sediment.

We carry out a detailed survey to make sure you get the right unit. We make sure your plumber has everything they need, and if it doesn't fit your home, we refund you in full and cover the return.
The same questions that confirm fit also set your replacement interval. You know the interval and the cost before you buy, not after.
Every system ships with a step-by-step installation guide, fittings spec, and a direct line to our technical team. Installation isn't included in the price. Need it installed? Talk to us and we'll arrange a fixed-price fit through our partner plumbers.
Filter reminders, technical questions, troubleshooting, warranty claims. One team, one phone number, for as long as you own the system.
Five years of hardware cover on every PureLine system. Plus 90 days from delivery to decide it's right for you. If not, we collect it and refund in full.
90 days to decide it's right for you.
Full refund. Return postage covered. 90-day window.
Enter your postcode for a plain-English breakdown of your local supply: hardness, chlorine, and the contaminants worth knowing about before you decide anything.
One PureLine system protects your whole home. Starting from £900, including VAT.
